The most important and key elements in link building.

Keep in mind that not all links are the same and blindly building a link profile is not recommended. Currently, we are clearly focusing on quality, not quantity. In February 2021, Google announced through its "link" John Mueller that algorithms do not take into account the total number of links, but their quality. We have long seen that acquiring one valuable link has a much better positioning effect than gaining ten weak ones. I will try to outline a few key elements to focus on when creating an effective link building strategy.

Contextual links

Contextual links are links that are inserted into content according to the topic and content of the article. These types of links are a natural part of the content and are designed to entice the reader to switch to another page. They also signal to search engines that there is a valuable page on the other side.

Dofollow vs nofollow links
Not all links are processed equally by Google's algorithms. The tag can have an optional rel parameter that provides additional information about the link.

Rel = "nofollow" prevents search robots from following the link. Such links are not considered to affect your organic rankings and do not convey any power to the site they are located on. On March 1, 2020, Google began to consider the nofollow parameter more as a hint than as a directive, which means that some of the links marked with this parameter can be used to crawl or index the pages they point to.

According to Google, the attribute rel = "sponsored" should be used to tag links that we have received as a result of sponsorship, paid contract or advertising purchases.

artbut rel = "UGC" Indicates links created by users, for example, on the comment site and on Internet forums. It aims to limit massive spam on blogs and forums.

If the tag does not have a rel parameter, it means that robots can easily follow the link. These are the most valuable links in SEO, and getting them from valuable websites is a key goal of link building activities.

Focus on links from unique, non-repeating domains.
It is worth noting that the most natural link profile will contain links from many unique linking domains and will contain dofollow and nofollow links instead of multiple links from the same domain.

An element of a successful link building campaign is getting links from websites thematically related to our website. With their help, we help the algorithms to properly qualify the site, as well as attract new customers or readers interested in this topic.

Nothing stands in the way of getting multiple links from the same domain, for example by creating a series of expert articles on interesting topics. In this case, in addition to creating a link profile, we also create ourselves as experts in the field.

Use anchor texts
Anchor text is clickable text that is part of a hyperlink that is used to connect page A to page B. Anchor text tells Google the topic of the page that the link is pointing to.

This type of link can affect rankings because Google's algorithm uses the anchor text (and in the case of images, an alternate image description) and its environment to find out what the page is about.

It's worth noting here that you shouldn't overuse exact match anchor text as the algorithm will treat it as spam and ignore it. Make sure your link profile has a natural blend, without a lot of exact match anchor links. Try to have as many links after the URL / Brand as possible and as few exact match anchors as possible. Of course, every industry has its own rules, and there are topics where most of the link profile is made up of exact match anchors. Therefore, it is worth creating your competitors' link profiles before moving on to determining how much we can afford.

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