Embarking on your adventure of building links , you can find references to the tactics of white, black and gray hats. What are they and how do they affect the positioning of the site? You should definitely take a closer look at them!
White hat SEO Is the activity of positioning pages in accordance with the recommendations of search engines. Actions taken with this method do not increase the likelihood that the website will be punished by the algorithm. It is mainly focused on implementing ethical SEO, consistent visibility in search results, and optimizing websites that meet recipient expectations.
Black hat SEO Is an activity aimed at achieving a quick, but not completely permanent effect from the positioning of a website. This practice is associated with the violation of instructions and the use of manipulation tactics. These actions can lead to the blocking of the website by the search engine.
Gray hat SEO - we can say that this is a mixture of black and white SEO. This type of activity is mainly based on the use of inaccuracies and underreporting in Google recommendations for minor manipulation of search results. However, the line between a gray hat and a black hat is very thin. In many cases, a gray hat can be disastrous for website owners and, as a result, counterproductive.