Embarking on your adventure of building links , you can find references to the tactics of white, black and gray hats. What are they and how do they affect the positioning of the site? You should definitely take a closer look at them!
White hat SEO is the activity of positioning pages in accordance with search engine recommendations. Actions taken using this method do not increase the likelihood that a website will be penalized by the algorithm. It mainly focuses on implementing ethical SEO, constant visibility in search results and optimizing websites that meet the expectations of recipients.
Black hat SEO is an activity aimed at achieving a quick, but not completely permanent effect from the positioning of a website. This practice involves violating instructions and using manipulative tactics. These actions may result in the website being blocked by the search engine.
Gray hat SEO - we can say that this is a mixture of black and white SEO. This type of activity is primarily based on exploiting inaccuracies and understatements in Google's recommendations to minorly manipulate search results. However, the line between a gray hat and a black hat is very thin. In many cases, gray hat can be disastrous for website owners and, as a result, counterproductive.