The Google search engine strives to ensure that the user receives relevant, useful and interesting content in response to his request. Therefore, high positions in search results are appreciated by those sites that meet the recommendations for webmasters. On the other hand, website owners who are trying to manipulate search results should consider getting a Google filter.
What is a filter (penalty) from Google and for what actions can I get it?
Google filter - what is it? Google Filters and Page Positioning Effects
A Google filter is a kind of penalty from Google that causes your site to disappear in search results. Their volume can vary - a fine can provoke a fall by several dozen positions. For a gross violation of the rules of the webmaster, your site may be punished by complete removal from the search results (ban).
There are two types of Google penalties (filters). This:
manual sanctions, which apply only to your website and are manually enforced by search quality staff - if your website is subject to a manual filter by Google, you will be informed via Google Search Console,
algorithmic penaltiesthat affect multiple sites and are the result of an algorithm update; usually you can see the effect of algorithmic filters a few weeks after the update is implemented, but Google only reports key changes - many of them are not announced, and you only notice changes after limiting traffic on your site; part of the site will improve its position in the search results as a result of algorithmic changes.
The algorithmic filter and the Google manual filter can be superimposed for two main reasons. This:
offer users a low-quality experience (for example, low-quality content, duplicate content, etc.),
an attempt to manipulate search results using unscrupulous SEO practices (such as link buying).
Algorithmic filter in SEO - how to avoid it?
The algorithmic filter assumes that Google is rolling out an update that impacts the performance of many different websites. Some of them may achieve higher positions as a result of algorithm changes, while others will occupy lower positions in the ranking. Sites that use unscrupulous methods in the SEO process, the purpose of which is to manipulate search results, are subject to lower rankings. For what SEO activities in the field of link building, content creation and user experience can you get an algorithmic filter?
Dishonest Link Strategies in Positioning - Why is the Google Filter in Link Building Dangerous?
Valuable links leading to a site are one of the main factors influencing site positioning results. Thanks to them, you create the authority of an expert in the industry and show the Google algorithms that you are appreciated by users. However, you should keep in mind that bad faith practices in the field of link profiling may result in an algorithmic penalty from Google. The biggest change in search results related to the linking strategy occurred in 2012, when Google implemented the Penguin update (it is now part of Google's core algorithm and works in real time). According to the results of Penguin, the decline was recorded by sites that:
participated in the link exchange,
they had a lot of links from spam and low-quality sites,
built a link profile in an unnatural way and in a short time a large increase in links was recorded.