referrals called backlinks or "inbound links", are links from another website to one of your pages. They are used to build trust (“authority”) for your content. Google and other search engines consider backlinks to be the rank of a particular page. They tell search engines, "This content is valuable, trustworthy, and useful."
However, not all backlinks are the same. Quality Backlinks:
- come from trusted, authorized websites. The rule of thumb is that the more authority a website has, the more authority it can convey to your website through a link.
- enter the keyword in the anchor text of the link
- thematically related to your site
- are "dofollow" or non-nofollow links, such as blog comments or paid advertising.
- come from a domain that has never been connected to you
As a result, pages with lots of high-quality backlinks usually also rank highly organically in search engines.
How do you measure the SEO authority of your website?
There are many elements that determine the search performance of your site, but one of the most important factors is the number and value of your backlinks. Create a backlink profile to analyze the volume and quality of backlinks to your site.
What is your "backlink profile"?
Your backlink profile is a list of all websites that are currently linking to your website, including how they link to your website and what the pages they link to.
Your backlink profile shows
- the number of incoming links to your site,
- the number of unique domains pointing to your site, and
- the quality of those links, which depends, among other things, on how authoritative the web pages that link to your site are.